Supported from
1997

IT Survey™ Bulgaria ‘2009 /

National marketing research (the only one available in Bulgaria) : XIII edition

Intro

Methodology

... From IT service providers with total sales for 64 Mill EUR, employers of 872 IT staff,
from 22 cities of Bulgaria, from more than 18,000 answers...

We are proud to present market ratings about 187 brands, 26 hardware products, 45 Whole sellers...

Statistic

Reference list

   How to purchase

Parts:

Brands’ ranks:
Most sold, Most preferred, Market bestseller

Distributors’ ranks:
 Dealers purchase mostly from,

Market ratios

Computers

Brands’ ranks:

Distributors’ ranks:

AMD/Intel notebooks

template

Notebooks, Desktops, Servers

Notebooks, Desktops, Servers, Software

Peripherals

Brands’ ranks:

Distributors’ ranks:

Printers :Matrix/Laser/Ink

Printers: Printers/MFD

Consumables: Origin./Comp.

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Monitors, MFD: laser & ink,

Printers: matrix & laser & ink, UPS

Monitors, MFD, Printers,

Consumables, UPS

Components

Brands’ ranks:

Distributors’ ranks:

 

template

Cases, HDD, ODD units, Mouse, Keyboards,

Motherboards, Processors, Memory, Video

Cases, HDD, ODD, Motherboards

Processors, Video

Networking

Brands’ ranks:

Distributors’ ranks:

-

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Networking hardware, SCS

Networking hardware, SCS

Multimedia

Brands’ ranks:

Distributors’ ranks:

-

template

Digital cameras, MP3 players,

Projectors, HP-speakers-Web cams

Multimedia

Distributors

Distributors’ ranks:

 

template

Prices (lowest), Service (best), Store (best), Support (best), Loyalty  customer programs (best),

Product lines (approval), Distributor (best), Market positions, Internet (most orders),
Brands (most-trusted), Sales manager (best), Distributor (most-trusted), Problems.

 

Dealers

Dealer’s business zone

 

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Hardware, Software, Services and Consumables: as % from total sales in Dealers channels 2009

Sales to the end-users 2009 and 2010-forecast::

Internet: % orders

Internet: % sales

Media  planning

Most effectiveness advertisement: Distributor-to-end users: Methods & Places;

Most effectiveness advertisement: Distributor-to-dealers: Methods & Places;
Most trusted periodical: IT newspaper; IT magazine, Daily newspaper

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