Supported from

 IT SurveyBulgaria ‘2016/15 & 2017f

The solely National independent marketing research: IT Distributordealer ’s market, XXII edition



IT brands–market leaders on the Bulgarian IT market: desktop & mobile computers, software, components, peripherals, networks! Market position and shares: MOST SOLD IT brands from dealers and resellers!  Whole sellers with the biggest IT orders! Ranks of the best IT distributors in 10 categories!


Reference list


Most sold brands 2015 & 2016 (f)

Whole seller: most purchased from

Market ratio:

Prices & Order

1. Computers

13 ranks

Desktop PC; Notebooks; Tablets; Servers
Smartphones; Software OS; Software – security

Desktop PC; Notebooks; Tablets; Servers; Smartphones; Software

PC empty % PC with OS

2. Peripherals

10 ranks

Monitors; MFDlaser; MFD- ink

Printers – laser; UPS

Monitors; MFD; Multimedia

Printers; UPS

3. Components

12 ranks

Cases; HDD (Int.); HDD (Ext.); SSD
Motherboards; Processors
Memory (RAM); Memory (flash)

Cases; HDD; Motherboards

HDD Ext. % HDD Int. % SSD

4. Networking

4 ranks

Network hardware
Surveillance cameras

Network hardware
Surveillance cameras


Ranks: Best Distributor



5. Distributors

12 ranks

Prices; Service; Stock; Credit lines
Loyalty programs; Trusted; Total

Market positions by main directions

Product lines: approval

Distributor market position

Best sales manager

6. Dealers

Dealer ‘s business

Market ratio:


7 categories


Ranks and shares – most important product lines to dealer’s business – 13 lines

Market forecasts - sales growth 2016/15 by 13 product lines

Sales by customer groups: small and home office, business, administration

Gray market share estimations; Top_10 problems in business relationships distributor - dealers

Orders via Internet, %
Sales via Internet, %

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